Samsung Electronics Strategic Analysis

The strategy of Samsung Samsung’s strtegy has many admirable things to learn . One of the point to make the success of Samsung is its managers interested in long-term growth rather than short-term profit. .Strategic thinking of the Samsung Group is focused on developing target market and making a huge bet on them. That ‘s the reason we don’t mention the short-term stratgy of Samsung bacause it isn’t the main point of Samsung;strategy and we can learn just a little thing from it. Come back to the long-term strategy of Samsung, we can devide it to 2 periods.Before the lawsuit with Apple Unlike other Android phone makers, Samsung chose a very different way which is competing head-to-head with Apple in the high-end smartphone segment, by creating products that have a similar design to the iPhone but do not forget to â€Å"put effort† for the low-range smartphone in order to control market share and create great motivation for the Galaxy’s brand na me. While its competitors like Apple concentrated on creating new innovative products, Samsung waited their competitors test the market and then they determine the most suitable time to break into.It created the similar smartphones with those of other companies but better, faster and cheaper. When taking part in , Samsung will dominate the market with a series of models with various improvements that competitors can not keep up . This strategy has an interesting name in Vietnam :â€Å"di t? t, don d? u†. With this strategy, Samsung has many advantages when it has known the strengths or the wickness points to make the success and failure of its competitors.So it can decrese the risk when taking part in the market. After the lawsuit with Apple After having created a buzz in the market, Samsung started to follow their own direction that the Galaxy S III is the most typical example. No one can complain about the copyrihts when they compared the Galaxy S III to the iPhone 4S or iP hone 5. With products like the Galaxy S III or Galaxy Note, no one dared to say that Samsung copies competitors, they just rely on its opponents to make innovative products.

Mass Media and New York

Racism and Ethnic Bias in the Media Is a Serious Problem Mass Media  ,  2010 â€Å"Journalists who think they know communities of color end up writing stereotypical stories. † In the following viewpoint from her interview with Lena-Snomeka Gomes, Elizabeth Llorente states that unequal and inaccurate representations of minorities still persist in the media, and media professionals who are minorities continue to face prejudice in the industry. In Llorente's view, reporters of color often feel unwelcome when entering white communities. In addition, she claims other journalists continue to draw upon harmful ethnic and religious stereotypes.Diversity and opportunities for minorities in newsrooms also are lacking, she contends, compounding these problems. Llorente is an award-winning senior reporter for  The Record  in Bergen, New Jersey. A former newswriter, Gomes is a program support specialist at the Homeless Children's Network in San Francisco. As you read, consider the following questions: 1. According to Llorente, why is covering one's own ethnic community not necessarily easier? 2. What barriers do reporters face when reporting on immigrants, in the author's view? 3. Why are there still very few minorities in newsrooms, in Llorente's opinion?Elizabeth Llorente, senior reporter for  The Record  in Bergen, New Jersey, was recently honored with the Career Achievement Award from the Let's Do It Better Workshop on Race and Ethnicity at the Columbia University Graduate School of Journalism. Llorente was honored for her more than 10 years of reporting on the nation's changing demographics. Her series, â€Å"Diverse and Divided,† documented the racial tensions and political struggles between Hispanic immigrants and African Americans in Patterson, N. J. Llorente spoke with  NewsWatch  about the nuances of reporting on race and ethnicity.Lena-Snomeka Gomes: What are some of the major barriers journalists face, especially journalists of colo r when writing about race and ethnicity? Elizabeth Llorente: Well it depends on what they look like. For example, I know that some of the African American reporters that I have worked with have spoken about feelings of being unwelcome, especially when they're covering white areas. And there are also other reporters who feel different because they stand out from the time they walk into a room. People make assumptions about them. I have been told that it's hard to tell what my race is.Is this positive or negative? Maybe it helps when I'm doing a story about tension and whites are part of the tension. Sometimes, I suspect, they open up more because they don't know that I am Hispanic. Perhaps, they would not have been as candid had they known. However, it's not necessarily easier to cover stories in your own ethnic community or communities similar to yours. If you criticize people and they didn't like it, they are usually less forgiving. They take it personal and see you as a traitor, e specially when the stories involve a politically charged group.Do you think journalists of color are resistant to writing about race and ethnicity because they don't want to be typecast so to speak? There are people who believe that and I don't blame them. Sometimes that's all the papers will let them do, and the papers don't value their work. In that regard, it's a thankless job. When you come back with a great story, they don't see the skill and the talent it took to report and write that story. They think, of course, you wrote well because you're one of them. They automatically assume it was easy for you to get the story.They may even question your objectivity. But, when [Pulitzer Prize-winning journalist] Rick Bragg went to the South to write about the life he knew, no one said, of course its easy for him because he's from the South. No, they said, wow he's a great writer. Do you think stories about race and ethnicity still face being calendared for special events or has there b een more sustained coverage and focus? It's gotten much better. Stories used to be covered for Black History Month or Cinco de Mayo, but now beats have been created around race and ethnicity.Beat reporters have to write all year. Reporters are interested in writing about race and ethnicity. They want to cover these issues. Now the next level journalism needs to go to is to spread the responsibility of covering race and ethnicity among all reporters, in all sections of the paper, business section, education, transportation, and municipal. Coverage has to be more comprehensive. It cannot be reserved for certain reporters, because race and ethnicity is such a huge area. Immigration Stories How do stories about immigration differ from other stories about race and ethnicity?If you're writing about second or third generation Cubans, you're writing about Americans, a minority group that has some stake here. With immigrants, you're writing about people who are newer, who don't necessarily f eel American. They are still transitioning into this national culture. They are rebuilding their identities. For example, they may not have a sense of (their) civil rights here or of American racism. What skills do journalists have to master in order to report fairly and accurately on immigrant communities? First of all, you need to have a completely open mind.This is especially important when you're covering immigrant communities. So many of us think that we know the immigrant groups, but many of us only know the stereotypes. Too often we set out to write stories that end up marginalizing people in harmful ways because the stories tend to exacerbate those stereotypes. Or we ignore the stories that do not conform to the stereotypes. For example, if we're going to write about Hispanic communities, instead of looking for Hispanics in the suburbs, we tend to go where we can most readily find them, in Miami, Spanish Harlem, and in the Barrio.We keep telling the same stories and giving i t the same frame, because it's an easy thing to do when you're on a deadline. The result is an ok story. But immigration stories are diverse. They are not only in enclaves, but also in places we never thought about finding them in, such as in once exclusively white suburbs and rural America. Perhaps Hispanics in the barrio is a valuable story, but that is no longer the Hispanic story. It is a Hispanic story. Okay, once you find (immigrant communities) how do you communicate with them? It's tough.Not knowing the language can be difficult. But the key is to start out with the attitude of not settling for less. Start out speaking with the leaders, but only as a vehicle to reach the other people who are not always in the papers. Too many of us stop with the leaders and that is not enough. Ask them to introduce you or ask them if you can use their name to open up a few doors for you to speak with others in the community. However, covering immigrant communities doesn't mean encountering a language barrier. Many people have a basic knowledge of English.You can still conduct an interview with someone who only speaks survival English. But, you will also run into a lot of people who don't speak English. If you make the effort, if you're patient, if you speak slower and are conscious of the words you use, if you make sure they understand what you are asking them, if you tune in, you'll make the connection. Finally, if language is a barrier and you're not comfortable, find someone who is bilingual to help you interpret. How can journalists write balanced stories if they operate from the stereotypes?Ask the person you're interviewing to break down those stereotypes. You can tell the person that there is a particular stereotype and ask them if it is true or not. Journalists have the unique role and power to help break the stereotypes down. What does receiving the Career Achievement Award mean to you? I was hoping that it would mean that I could retire and go sailing and wri te my novels from a log cabin. After I checked my retirement savings, I realized, that ain't gonna happen for a long time. Its nice to get awards, but when you get one it's usually for a certain story or project.This is like a wonderful embrace that says, you know, you hit the ball out of the park again and again. You set a standard in this business. At a career level, you have done great work. It's just a nice sweeping kiss and hug to me. The Culture of Journalism Tell me some of the successes Let's Do It Better has had and some of the ways in which it has impacted the culture of journalism. I think one wonderful thing they did, under Sig Gissler (original founder), was that they targeted the gatekeepers. His model approach was to go directly to the top management.Gissler wanted to show them good reporting that reached a higher level and how stories about race were more nuanced. He wanted them to read the stories and then to talk to the folks who wrote them so they could learn how to do these types of stories. Did the top respond? Yes! I saw conversions. People who started out cynically were changed by the last day. They were beginning to look at race and ethnicity stories critically. They were going to raise their standard. They left the workshops believing that their news organizations needed more diverse voices.Why, are there still so few people of color in newsrooms today? Too many employers are prejudiced. Too many minorities are still being hired under a cloud of doubt. I don't think many minorities are hired with the notion that they will be star reporters. They are not nurtured. Then when minority journalists leave it's seen as a betrayal, but when whites leave, it's considered a good career move. I have worked with many white reporters who have had many opportunities in training and promotions, and nobody says they're ungrateful s. o. b. ‘s when they leave.Can we keep doing it better? Of course. There are still so many stories we are not gettin g that are out there. Journalists who think they know communities of color end up writing stereotypical stories and they use photos to make people look exotic. In fact, we need to pay more attention to photojournalism. A story can be fair and balanced, but if that picture projects the exotic stereotype, the story loses its value. Don't bypass a photo of a person because they don't look ‘ethnic enough. ‘ Take a picture of the blonde Mexican or the Muslim women wearing Levi jeans.Further Readings Books * Bonnie M. Anderson  News Flash: Journalism, Infotainment, and the Bottom-Line Business of Broadcast News. San Francisco: Jossey-Bass, 2004. * Ben Bagdikian  The New Media Monopoly. Boston: Beacon Press, 2004. * Michael A. Banks  Blogging Heroes: Interviews with 30 of the World's Top Bloggers. Indianapolis: Wiley Publishing, 2008. * Pablo J. Boczkowski  Digitizing the News: Innovation in Online Newspapers. Cambridge, MA: MIT Press, 2004. * L. Brent Bozell  Weapons of Mass Distortion: The Coming Meltdown of the Liberal Media. New York: Three Rivers Press, 2005. Asa Briggs and Peter Burke  A Social History of the Media: From Gutenberg to the Internet. 2nd ed. Malden, MA: Polity, 2005. * Thomas de Zengotita  Mediated: How the Media Shapes Our World and the Way We Live in It. New York: Bloomsbury Publishing, 2005. * David Edwards and David Cromwell  Guardians of Power: The Myth of the Liberal Media. London: Pluto Press, 2006. * Robert Erikson and Kent Tedin  American Public Opinion: Its Origins, Content, and Impact. Updated 7th ed. New York: Pearson/Longman, 2007. * Dan Gilmore  We the Media: Grassroots Journalism by the People, for the People.Sebastopol, CA: O'Reilly, 2006. * Tom Goldstein  Journalism and Truth: Strange Bedfellows. Chicago: Northwestern University Press, 2007. * Doris A. Graber  Media Power in Politics. 5th ed. Washington, DC: CQ Press, 2007. * Neil Henry  American Carnival: Journalism under Siege in an Age of N ew Media. Berkeley, CA: University of California Press, 2007. * Henry Jenkins  Convergence Culture: Where Old and New Media Collide. New York: NYU Press, 2006. * Steven Johnson  Everything Bad Is Good for You: How Popular Culture Is Making Us Smarter. New York: Riverhead Trade, 2005. Lawrence Lessig  Free Culture: How Big Media Uses Technology and the Law to Lock Down Culture and Control Creativity. New York: Penguin, 2004. * Charles M. Madigan, ed. 30: The Collapse of the American Newspaper. Chicago: Ivan R. Dee, 2007. * David W. Moore  The Opinion Makers: An Insider Exposes the Truth Behind the Polls. New York: Beacon Press, 2008. * Patrick R. Parsons  Blue Skies: A History of Cable Television. Philadelphia: Temple University Press, 2008. * Neil Postman  Amusing Ourselves to Death: Public Discourse in the Age of Show Business. 20th anniversary ed.New York: Penguin Books, 2005. * Metta Spencer  Two Aspirins and a Comedy: How Television Can Enhance Health and Society. Boulder, CO: Paradigm Publishers, 2006. Periodicals * Dennis AuBuchon â€Å"Free Speech and the Fairness Doctrine,†Ã‚  American Chronicle, March 19, 2009. * Greg Beato â€Å"The Spin We Love to Hate: Do We Really Want News Without a Point of View? †Ã‚  Reason, December 2008. * Jeffrey Chester â€Å"Time for a Digital Fairness Doctrine,†Ã‚  AlterNet, October 19, 2004. * Edward W. Gillespie â€Å"Media Realism: How the GOP Should Handle Increasingly Biased Journalists,†Ã‚  National Review, April 6, 2009. Nicole Hemmer â€Å"Liberals, Too, Should Reject the Fairness Doctrine,†Ã‚  Christian Science Monitor, November 25, 2008. * R. Court Kirkwood â€Å"What Did or Didn't Happen at Duke,†Ã‚  New American, September 18, 2006. * Richard Perez-Pena â€Å"Online Watchdog Sniffs for Media Bias,†Ã‚  New York Times, October 15, 2008. * Eugene Robinson â€Å"(White) Women We Love,†Ã‚  Washington Post, June 10, 2005. * Joseph Somsel â€Å"Me gaphone Envy and the Fairness Doctrine,†Ã‚  American Thinker, March 19, 2009. * Adam Thierer â€Å"The Media Cornucopia,†Ã‚  City Journal, Spring 2007. * Evan Thomas â€Å"The Myth of Objectivity,†Ã‚  Newsweek, March 10, 2008.

Teaching Paper - Nursing Considerations for Teaching Patient hope to Research

Teaching - Nursing Considerations for Teaching Patient hope to deal with Type 2 Diabetes, Hypertension and Renal Disease - Research Paper Example Since hypertension and type II diabetes is caused by eating habits and lifestyle issues, health teachings should include proper meal plan which focuses on consistent and regulated intake of the following: (1) calories and carbohydrates based on the patient’s age, gender, body weight, and height; (2) vitamins; (3) minerals; (4) increased fiber; (5) low sodium diet; and (6) moderate sugar depending on the patient’s blood glucose level. It is equally important to encourage the patient to lessen or stop the habit of smoking (nicotine), drinking of alcohol, and avoid stressful situations which could lead to the increase of blood pressure (Johnson, 2004, p. 432). Instead of Depending on the patient’s age, nurses should consider the patient’s physical maturation, cognitive abilities, and psychosocial development when conducting health teaching (Habel, 2007). Although the patient is well-educated and prefers all learning styles; the nurse should always consider the age factor and readiness to learn. Since the patient is 65-year old, there is a possibility that the patient is experiencing learning barrier related to loss of hearing. In this case, the nurse should consider the idea of allowing the patient to read the health-related materials. The patient’s readiness to learn is an important factor behind the success of nurse’s health teachings. In case the patient is not interested in learning due to physical discomfort such as pain, the nurse should take more time to teach the patient health information in short details. Pertinent to the patient’s health condition, nursing diagnosis may include high random blood glucose levels of more than 200 mg/dL due to type II diabetes (Johnson, 2004, p. 286). For chronic renal failure, nursing diagnosis will include excessive fluid volume caused by sodium and water retention (decreasing the patient’s urine output) (Johnson, 2004, p. 677). To prove that allowing the patient to read nurse’s health

Alternative Energy Sources And Sustainable Development Essay

Alternative Energy Sources And Sustainable Development - Essay Example This can be made possible if we put much effort and genius, just the same way the world discovered the first atomic bomb. The best source would be hydrogen fusion, but this miracle may be far than imagined. It became discovered that wind, solar, biomass, among many others, may also serve as a success, but require further effort to enhance them. Essential and crucial to whatsoever success is the ability to be able to achieve anything. Furthermore, renewable energy, can and certainly make a replacement of both fossil fuel and nuclear power as fast as possible if the globe is to avoid the hazardous effects of runaway climate change. Although wind, solar, biofuels and nuclear try to compete with oil as alternatives of basic energy, their contribution to the global energy in total can be limited or restricted since they are expensive compared to oil. In the case of nuclear, it can be restricted by waste and their disposal problems. As we acknowledge the hazards of climate change, we nonet heless, make a conclusion that the globe will continue to demand oil and gas for most of the basic supply of energy for several decades to come (Hurt, 2008). Wind energy is another key aspect. In the year of 2007, approximately twenty thousand megawatts became installed worldwide, enough to power 6 million homesteads. Nevertheless, most wind energy manufacturers can not be restricted to the USA, thanks to decades of funding cuts by the conservatives. Moreover, new wind can be poised to be a large contribution to America and worldwide generation of electricity, compared to nuclear power in the future decades. Furthermore, solar energy could be an even larger energy source, and it can share and distribute power lines with the wind. This... This paper tresses that new wind can be poised to be a large contribution to America and worldwide generation of electricity, compared to nuclear power in the future decades. Furthermore, solar energy could be an even larger energy source, and it can share and distribute power lines with the wind. This implies we can visualize an electric grid that would be built around renewable electricity having no greenhouse gas emissions, zero fuel cost, no future volatility of the energy prices, and zero radioactive waste. The wind does not necessarily always blow, and sunshine is not always present for each solar panel. This report makes a conclusion that there happens to be a stoppage at the first half of the oil age, because of the current economic and financial crisis, which is torturing the globe. Natural gas and oil can be set to fall during the second half of the oil age, to levels of exhaustion by the end of the century because of continuous depletion. Today, renewable energy, inclusive of hydro, accounts for not more than twelve percent of the globe’s total energy consumption. It can hence be known that their demand for them would grow rapidly in the forthcoming years, but it can be doubted if they can be used to replace fuels of fossil origin. Upgraded efficiency and changed lifestyles can be called to encounter the setbacks imposed. Hence, the tensions and setbacks of such a transition threaten to be disastrous

Should adults be charged in situations where teenagers are drinking or Essay

Should adults be charged in situations where teenagers are drinking or have been drinking in their presence - Essay Example Many countries around the globe have kept a legal standard where minors are not allowed to gain access to alcohol (as sellers are bound not to sell to the under-aged). These restrictions are dodged by these minors as the under aged tend to acquire alcohol easily through numerous methods. There are many instances within the United States of America that parents of these minors are the providers of alcohol to their own children. This act is done by them to ensure that their children consume alcohol within their house rather than going out and fetching is from some unauthorized bootleggers. Parents in such cases tend to keep their children safe by providing them alcohol within the house so that their children should stay out of trouble by stepping out of their houses and getting involved in some kind of misdemeanor. Such an act is questionable by authorities and usually if such cases are found or caught where parents or any other adults are involved in contributing towards the delinquen cy of a minor, those adults or parents are held responsible both on civil as well as criminal basis. Lack of evidence is always the case where adults or parents escape the charges of supporting minors in acquiring alcohol.

Mediation Assignment Essay Example | Topics and Well Written Essays - 750 words

Mediation Assignment - Essay Example It is this relationship that guides them in any future dealings, and might also assist the summer interns get the Human Resource Department’s support whenever any issue might arise. After both parties arrive at the office, it is vital to assure them that all parties will have their turn to speak and air their views. It is paramount that some of the ground rules are made for all parties to comprehend what might be at stake (Smith & Smock, 2008). I am the voice of reason between the warring parties, thus; confidence, clarity, and conciseness are what I need to make the mediation process a success. At the end of the stabilization stage, I ask for any questions from the warring parties, and then proceed to hearing their views. The mediation room is one place where all the concerned parties become aware of each other’s existence and role in the organization. At this stage, I allocate Ms. Bennett and Mr. Stokes a few minutes to speak about their predicaments, and inquire what their thoughts are, with regards on how to move forward in company dealings. Both parties think they are entitled to what they want, but I remind them of the organization’s policies and what they dictate. Questioning both parties and restating some of their positions gives my position a better chance at trying to negotiate the terms of the agreement (Smith & Smock, 2008). The confidentiality of the meeting makes it possible for both Ms. Bennett and Mr. Stokes to confide in me, and after each parties’ contribution, I thank them both for sharing. After listening to both sides, it is my duty to bring them both to agree on a common ground, where every party might feel like they have a certain measure of control in their respective departments. This ensures that issues which are of more concern find their way to the top of the discussion table, and

The Wal-Mart Effect Research Paper Example | Topics and Well Written Essays - 2250 words

The Wal-Mart Effect - Research Paper Example Thought Wal-Mart does not manufacture its products, it attains economies of scope because it has lower average cost in selling one or more products together than separately, thereby offering competitive low-priced products. Some mom-and-pop stores, on the opposite, focus on one type of brand or product alone, which reduces their economies of scope, and they cannot lower their prices without affecting their margins. Moreover, Wal-Mart has large and numerous stores with different product types and brands that allow it to shape critical economic factors that can affect purchasing behaviors. Fishman (2006) depicted the swift expansion of Wal-Mart: â€Å"Ten years later, by the end of 2000, Wal-Mart had opened 888 Supercenters, an average of seven new Supercenters per month, 120 months in a row† (p.8). The more shops that Wal-Mart opens, the more it is able to keep its prices lower due to product and sales volume. Hence, economies of scope is a large advantage that small shops cann ot easily beat; hence, they can die or have died due to lower competitiveness in pricing and variety.Aside from economies of scope, large companies can gain economies of scope. Wal-Mart and other firms generate cost savings because of their size in the industry. Wal-Mart has economies of scale because the average cost of selling falls as the volume of products sold increases. It can negotiate with, though some critics would call it â€Å"force,† suppliers to sell goods to them at a lower price since they can purchase larger volumes.

Metropolitan Police in Security Essay Example | Topics and Well Written Essays - 1500 words

Metropolitan Police in Security - Essay Example The Metropolitan police service has several identities linked to their current jobs. The identities include the amount of confidential data used, bunches, the emails and other police based identities. Therefore there is need to embrace modern technologies which will see them satisfy their requirements (CONANT & MOLZ, 2002). The requirement includes proper authorization of documents and information and adequate authentication of all information used in daily activities. Fuel-based authentication of the document will ensure that all information within the websites or Occurrence Book can be accessed countrywide from a single source. This means that different authorities can rely on single source security center for information. Currently, the modern technologies, which can be relied on, include. RSA based authentication Management system where authentication based software is used by the police unit to manage all security-based tokens, users, applications and multiple resources. The sys tem has instrumentally helped in managing authentically based policies for the whole police unit. The system can also help the Metropolitan Police Service unit to meet flexibility, scalability and high level of efficiency. In most companies and especially the security-based organization such as G4S, the system has been found to be highly secure in protecting encryption of the information collected about cases and criminals. In addition to that, it has been argued that it is highly effective given that it applies the Novell based electronic directory. Moreover, it has been recently improved to have the Oracle directory services.

Sustainable Stakeholder Capitalism Essay Example | Topics and Well Written Essays - 500 words - 1

Sustainable Stakeholder Capitalism - Essay Example In this regard, many others lost their jobs, as their employers were not able to sustain the labor force. Surprisingly, there was a ray of hope in this crisis as other investors saw this as an opportunity to maximize on their potential. It brought to light the idea of conventional capitalism, credit risking financially and educative management of economic prosperity towards sustainable stakeholder capitalist. Subsequently, this paper will give an elaborate on the model of sustainable stakeholder capitalism applied by discussing the three main factors that contributed to the unethical economic surroundings of the global crisis. Further, it will highlight the three steps that responsible business pace setters need to incorporate into their function in order to improve on an acceptable economic environment for the conduction of businesses in future. The implementation of alternate education management system solely depends on three factors. First, the immensity of the pain inflicted on the key stakeholders within the applied management system that relies on business assumptions would be the first factor. Here, the duration at which the pain inflicted on them lasts shall factor in. In addition, the prolonged suffering brought about by the crisis accords the business leaders the rights to not only criticize the managerial conventional systems but also to propose a model that will suit them. The second factor would be the economic balance globally and continued use of the opted model. The model approach was to be one that had the interests of everyone in mind for it to be effective when implemented. Thirdly, the moral aspect of the model opted for was to be a universally accepted approach. Sustainable stakeholder capitalism (SSC) was one of the ways of implementing the alternate education mode (Petrick 105). It incorporated update d scientific approaches to the

Communism Essay Example | Topics and Well Written Essays - 500 words

Communism - Essay Example Mixed results can also be found in one of our large trading partners, Chile. Until the beginning of the 20th century Cuba had been a Spanish Colony. Cuba was formally granted independence in 1903 and throughout the century Cuba fell under a series of radical and often corrupt regimes. In the 1950s Batista ruled Cuba with a strong dictatorship under the influence of Mafia corruption. Opposition to the Batista regime resulted in the overthrow of the government by Castro backed forces. Castro increasingly turned to communism as an ideology. Today, the per capita income is $3,000 per year, largely restricted by reduced trade opportunities ("Background Note: Cuba") Castro's popularity was severely tested by the aftermath of the Soviet collapse, which led to a cutoff in aid, the loss of a guaranteed export market for Cuban sugar and the loss of a source of cheap imported oil. Conditions in Cuba are indicated when Mantilla reports, " [...] a home with a washer and dryer would be a very rare home indeed". In Cuba, however, these events were not sufficient to persuade Cuban Communists that they should voluntarily give up power. General Pinochet Ugarte was head of the military council that ruled Chile from 1973 to 1990, which took control in a violent coup that overthrew the Socialist President Salvador Allende.

Laws Special Education Essay Example for Free

Laws Special Education Essay Prior to 1969, there was no special education or related services offered to learning-disabled children. By providing funds, the Public Law of 1969 known as the Children with Specific Learning Disabilities Act has recognized children with learning disabilities (Berger, 2008, p. 302) and enabled them to receive special education and other services such as physical therapy, speech, transportation, etc. In addition, by enforcing mandated education for all children, the Public Law has protected children with disabilities from being rejected or forced out of school as it used to happen before 1960s (Berger, 2008, p.302). By requiring local educational agencies to offer special education services for students with disabilities (Dunlap, 2009, p. 5), the Public Law provided parents/guardians with the opportunity to receive necessary assistance. As of 1975, the Education of All Handicapped Children Act (EAHCA) required each child with disabilities to have the Individual Education Plan (IEP) written by the multidisciplinary team working with the student, which allowed specifying educational goals according to childs unique needs. Also, by placing children with special needs in least restrictive environment (a setting as close as possible to a setting designed for children without disabilities), the EAHCA has helped the students with learning disabilities to advance their academic achievement and social skills (Berger, 2008, p. 302). Since the integration of EAHCA in 1975, the parental participation in the writing, approval, and evaluation of each child’s IEP has become mandatory (Dunlap, 2009, p. 91). The EAHCA also guarantees parents the right to sue a district if they feel that the best interest of their child is not being met or if they disagree with decisions regarding services provided to their child (Dunlap, 2009, p. 7). Since 1990, the Individuals with Disabilities Education Act (IDEA) has worked in favor of â€Å"individuals† (previously referred to as children) to assist them with their â€Å"disabilities† (previously referred to as handicaps) (Berger, 2008, p. 302). IDEA emphasized parents right and collaboration in educational placement, IEP, and assessment of their child (Dunlap, 2009, p. 11). This law allowed parents to have advocates in schools (trained individuals to work for the welfare of their children). Updated in 1997 and 2004, IDEA strengthened the role of parents and their rights to be involved in educational decisions affecting their children. As these laws have contributed to the present status of Special Education in the U. S. , they continue being crucial in ensuring the help that individuals with disabilities need. While the public law makers have incorporated numerous special services, they keep modifying previously integrated laws to ensure that each child’s unique needs are met. The IDEA of 1990, for example, added autism as classification category to address current disability (Dunlap, 2009, p. 9). Its amendment of 1997 listed AD/HD (attention-deficit/hyperactivity disorder) as a â€Å"separate disability category, making children with AD/HD eligible for services under the health-impairment category Other† (Dunlap, 2009, p. 11). Bibliography Berger, K. S. (2008) The developing person: Through the life span (7th ed. ) (pp. 301-305). New York, NY: Worth Publishers. Dunlap, L. L. (2009). An introduction to early childhood special education: Birth to age five. Upper Saddle River, NJ: Pearson Education, Inc..

Freedom Of Speech And Expression Study On China Media Essay

Freedom Of Speech And Expression Study On China Media Essay Almost every country in the world has a constitution, which outlines the basic laws and political principles of a government. Within this constitution are the freedoms, rights and liberties of its people. One such freedom is the freedom of speech and expression, which is the fundamental right to express your thoughts, views, concerns and ideas. This privilege includes communication through speech and writing and non-verbal forms of communication, such as picketing or demonstrating to convey discontent. There is truth to the adage that actions often speak louder than words. Freedom of speech and expression is not absolute. There are boundaries that must be observed. For example, you cannot destroy or otherwise damage the reputations of other people with untruths or distortions of the truth. As every individual has the right to speak ones mind, so then do we have the right as well as the obligation to hear what others have to say, and one must be tolerant of what the message is. As George Orwell said, If liberty means anything at all, it means the right to tell people what they dont want to hear. Censorship is an ugly reality. In the media, we often see it portrayed on posters and placards as an angry slash across a mouth or perhaps a hand covering the mouth or the eyes. The truth of the matter is that it is persistent and insidious throughout the world, not just in countries notorious for repressing its citizens but in our own back yard. Freedom of speech can never totally manifest itself, as censorship is always nearby. One must ask the question, then, are people truly free to express their thoughts? The Peoples Republic of China is the worlds most densely inhabited country with roughly 1.3 billion inhabitants. In terms of world economies, it is second only to the United States, and, assuming it continues to modernize at its present rate, will have the worlds largest economy by some point in the twenty first century (Bloomberg). It is a nuclear power, occupies one of the five permanent seats on the United Nations Security Council, has achieved very high and sustained rates of economic growth and has managed to pull hundreds of millions of its own citizens out of poverty. Regardless of these achievements, China still has a number of significant problems to deal with, such as inadequate health care and environmental protection and the significant issue of ethnic tensions between China and Tibet. As for its government, despite attempts to amend Chinas political system, it remains a steadfast communist state. The Chinese Empire united a huge territory and many different peoples. During the more than two thousand years of imperial rule, China developed a mode of government that was highly dictatorial, willing to use violence to suppress dissent, and which stressed the value of the group over that of the individual. The Republic of China was established on January 1, 1912, and was then replaced by the Peoples Republic of China on October 1, 1949. Censorship in the Media This rigid form of government is still in place. In an article written for Reporters Sans Frontià ¨res, an undisclosed Chinese technician reported that it has a great deal of power and is highly controlling, using most of the traditional news media such as radio, TV, and print to maintain its unbending power over its citizens and policies. The Communist Party of China, abbreviated to CPC, has forbidden autonomous news and independent information. When a brand new source of information surfaced, called the Internet, the same level of control that the government once had was somewhat lost. The Internet is the first avenue to present an immediate method of sharing and expressing personal views to the public, and within China, these views are often oppositional to the governments perspective. (Journey to the Heart of Internet Censorship) Merriam-Webster defines censorship as the suppression or deletion of anything that is considered to be offensive, immoral or harmful to society. It follows, then, that Internet censorship is the suppression of any and all information available via the Internet that may be considered to be offensive, immoral or harmful to society. The Communist Party of China heavily supervises this accessible information in order to protect itself and to ensure that its citizens are not armed with any rebellious or otherwise contrary ideas. Any commentary that does not adhere to the official government position must be amended or the reporter is fired. All internet service providers operating in China must practice self-censorship or risk the loss of their license to operate. This stranglehold that the government has over these private websites is the countrys best form of censorship. The keystone of the censorship system in China is that basically ownership is censorship. If you own something Web site editor, newspaper editor, press group owner you are responsible for what is there. (Bequelin) It has been suggested by various western reporters that a further motive for Chinas Internet censorship is so that the government may be able to coerce its population to buy local, so to speak, as the open market is not readily available. This practice therefore may be an artificial boost to its own e-commerce industry. Although this censorship exists all over the world, China practices it at an extreme level. The Paris based organization Reporters Sans Frontià ¨res, RSF, has China on its Internet Enemy List, ranking it 171st out of 178 countries (2010) in terms of press freedom. China has implemented the worlds most complicated information barrier to monitor the Internet material coming into China from outside the country. They screen the constant stream of information, watchful of certain key words, blocking out harmful sites. This barrier has been coined The Great Firewall of China. Nearly all Internet data enters or leaves China via fiber-optic cables at three points, and the Chinese government has ordered Chinese Internet carriers to install routers there, which act as gatekeepers by filtering out material deemed illegal. The government provides carriers with a list of all the banned sites, identified by their Internet Protocol (IP) addresses and URL (uniform resource identifier), and these are simply fed into the filters. (Petley, p. 104) This Great Firewall of China was built primarily by Cisco, an American-based multinational corporation that designs and sells consumer electronics, networking and communications technology and services. When the Internet search engine Google launched a special version in early 2006 that would censor searches for topics that the Chinese authorities did not wish its citizens to discuss, it was widely regarded as a concession by the company to a regime unwilling to allow free speech. Google maintains that the only way they could remain in China and be competitive with domestic search engines was to offer Google.cn. Yahoo, Microsoft and Skype all justify their censored versions of their product offered to China by claiming that these modified editions are necessary for them to be able to participate in the worlds largest market. In 2008 the eyes of the world fell on Beijing, as it hosted the summer Olympic Games. This was an opportunity for China to show the world how far it had come since the reforms of 1978 in terms of economic, political, and social development. The infrastructure, planning and the games themselves were a huge success, generating enormous global television audiences. However, early on in the Games it became clear that the Chinese government was censoring journalists access to the Internet in the official media center. In its bid to host the Games in 2001, the Chinese government had promised to give journalists complete freedom to report from the Games. However, when the time came, journalists found they were unable to access Internet websites related to human rights issues, popular unrest, Chinese politics, Taiwan or Tibet or even food safety issues. Despite international outcry at the censorship, and some slight changes in the level of censorship, journalists were never able to attain co mplete, unrestricted access during the Games. Tiananmen Square The Chinese government continuously manipulates or restricts history if they perceive it as a threat to the social, political or economic stability of the country. One such incident is the Tiananmen Square Massacre of 1989. Tiananmen Square is the worlds largest public square situated in Beijing, China. It has been the location of many historical events, such as the May 1919 uprising, Mao Zedongs proclamation of the Peoples Republic of China on October 1, 1949 and the Massacre on June 4th, 1989. Although the protests were centered in the square, it has been reported that there were no deaths in the square itself, but rather in the streets surrounding the square. Hu Yaobang, a pro-democracy government official, died on April 15, 1989. With his death came peaceful memorial demonstrations in Shanghai, Beijing, and other cities by students and intellectuals. By April 21, the crowd had grown to roughly 100,000 people. The demonstrators were demanding economic change and an end to the Chinese governments authoritarianism. By May 19, martial law was declared, and military vehicles began to mobilize. Some students began a hunger strike, which grew to thousands, to coincide with a state visit by Soviet party Chief Mikhail Gorbachev, as his presence was covered by foreign media representatives. The government was humiliated. On the night of June 3rd, the government acted. They ordered the Peoples Liberation Army to clear the square and put an end to the protest. No one knows for sure the death toll. Many more died in the days and weeks following, as the government systematically eradicated any remaining dissidents. The International Red Cross put the number of casualties at 2,800 dead and an equal number injured, while Amnesty International believes the number to be closer to 1,000. To this day, the entire events of that period in Chinas history remain unknown. The government refuses to acknowledge the actual number of dead, wounded, imprisoned and executed. In 1991, Prime Minister Li Peng, who had ordered the Tiananmen shootings in consultation with Deng Xiaoping, stated the Partys position, which has not changed since: in view of the families desire for silence and secrecy, the names of the victims would not be released. ((Sorman, p. 160) Chinas economy suffered as the world reacted with international restrictions. Foreign loans to China were suspended by the World Bank, Asian Development Bank, and various governments, such as Japan, suspended all loans to the country. President Bush cancelled all military sales to the Chinese government. Tourism revenue decreased drastically. While other communist countries in the world were falling, the crackdown had the opposite effect than what the students had originally protested for. Censorship in Religion China is officially an atheist state; however, religious freedom was always guaranteed under the Peoples Republic of China constitution. Despite this supposed freedom, only five religions are officially accepted. These are Protestantism, Catholicism, Buddhism, Taoism and Islam. All are strictly controlled by the government. Since the reforms of 1978, the Chinese government has been more tolerant of the revival of religion, in the belief that it will foster greater social cohesion. One religious organization that it will not tolerate is Falun Gong. Although in its earlier stages the government watched and monitored the movement, as it grew in popularity, the Communist Party of China declared it a heretical organization in October 1999. The CPC believes it to be a well organized political group that is in opposition to the central government. Conclusion In recent years, China has begun to relax some of its rigidity. As of October 2008, foreign journalists would not be required to get government permission to travel within China or interview Chinese citizens. However permission was still needed to travel and report in restricted areas such as Tibet and Xinjiang. 2008 saw many of the worlds economies plunge, and China too, felt the downturn. As the global financial crisis worsened, the CPC has allowed some of the bad news reports concerning the economy to be available to its people. This is an important point as one recent immigrant to Canada from China told AFP, the media is different here. In China it is propaganda, promotion of things well done. Here they speak of disasters or human rights, look for negative sides. (Chinese Media) Despite these progresses that China has made in recent years, it is still so heavily censored by a government that is intolerant of its peoples thoughts, opinions and concerns. It is quite obvious that the Chinese are not truly free to express their thoughts. In an address to the officers of the US army in 1738, George Washington, the first president of the United States of America said, If freedom of speech is taken away, then dumb and silent we may be led, like sheep to the slaughter

Macro Environment of Nestle

Macro Environment of Nestle Nestlà © is the worlds largest food company and has held offices in the UK as early as the 1860s. Nestlà © was originally made up of three major companies: Nestlà ©, the Anglo- Swiss Condensed Milk Company and Rowntrees of York. In 1905 Nestlà © merged with the Anglo-Swiss Condensed Milk Company and quickly became known for infant formula, chocolates and tinned milks. In 1939 Nestlà © launched Nescafà © in the UK, which became an immediate success for instant coffee (Nestlà © UK, 2012). In 1988 Nestlà © obtained Rowntrees of York and has since invested over  £200 million into the York site and  £100 million in their Tutbury factory. Between the years of 2006 2011, Nestlà © invested  £224 million in their UK sites (Nestlà © UK, 2012). With 6,500 employees across 20 different locations in the UK and exporting as much as  £300 million worth of products each year to 50 different countries, Nestlà © is not only a major employer in the UK, but also one of the UKs food industrys major exporters (Nestlà © UK, 2012). In 2002, Nestlà © UK acquired Ski Yoghurt from Nestlà © Australia and six years later in 2008, Ski Yoghurt was re-launched with only natural ingredients combining real fruit with thick, creamy tasting yoghurt and no artificial colours, flavours or preservatives (Nestlà © AU, 2012). 1.2 Previous Positioning of Ski Ski yogurt is currently positioned as a naturally delicious product and its positioning strategy focuses mainly on its fruit heritage and its value to the consumer. After the last re-launch of 2008, the new re-designed packaging tries to connect ski back to nature and puts forward an all natural ingredients story by featuring plenty of fruits in their natural environment for every flavour (Appendices 9.1). 2. Situational Analysis 2.1 Macro environmental analysis In the analysing of the macro environment of the product category, PEEST analysis is used to identifiy five main forces which affect marketing decision-making. The five forces analysed are political-legal factors, ecological-physical factors, economic factors, social-cultural factors and technological factors. (P)olitical Legal factors: EFSA bro-biotic dossiers companies that have vested interest in functional health adopt a more cautious approach or focus on benefits that have secured EFSA approval (Mintel, 2012). Trade negotiations under WTO. Bilateral trade deals (Doha, 2011). Compliance with legislation is becoming more costly April 2012 Dairy UK intention to sign up to the Department of Healths calorie reduction pledge which aims to support and enable consumers to eat and drink fewer calories on daily bases. (E)cological Physical factors: Environmentally friendly, reduced packaging is being promoted by the government (recycling good for corporate social responsibility image) Climate change adaptations Water management is an emerging priority (E)conomic factors: Unemployment rates on the rise, reaching 8.4% during January 2012 (Trading Economics, 2012) Economic growth of the market UK yoghurt market grows in a slow but steady pace over the last year at a rate of approximately 2.5% (Mintel, 2012) (S)ocial Cultural factors: Good intentions, such as not snacking between meals and eating more fiber, have become less of a priority in the recent years. Preoccupation with trying to loose weight Adults within a family are expected to remain the largest population segment Strong growth expected in the number of children between 5 and 9 years old Projected increase of one-person households (contribute less to volume sales of yoghurt). (T)echnological factors: The use of the internet through online grocery retailing directly influenced the supply chain, operations and processes of grocery and food retailers Online retail shopping has gained considerable popularity due to the increased accessed to broadband internet in the UK; 70% of overall market are broadband users (Keynote, 2010) Lack of applied RD and knowledge exchange as Government reduces funding 2.2 Micro Environmental Analysis In order to analyse the companys both internal and external environment, the SWOT analysis is used to identify the strengths and weaknesses of the organisation as well as the opportunities and threats from within its market environment. SWOT Analysis: Strengths Ski is apart of a global established brand Nestlà © Nestlà © stands for product Innovation Strong promotional activities e.g. Exclusive gifts as a part of their promotional offers Product availability and distribution to all major stores Perceived as a quality brand Strong historical background One of the first in the yogurt market Strong ability to recover from market share loss in the short term (2008) Weaknesses Frequent re-launches over the years lacks consistency Weak TV advertisements Very weak presence on social media platforms less interactive and informational, lacking updates Current positioning is not consistent with the current image of Ski, therefore its losing its roots Frequent re-launches over the years lacks consistency Opportunities Over three quarters of yogurt users view Ski as a healthy alternative to other treats (Mintel, 2012) Use of social media is growing extremely fast Backing of Nestle known as a established brand Spoonable yogurt represents over four fifths of the yogurt market (87%) (Mintel, 2012) Consumer engagement Capitalize on organic/historic brand positioning Increase of online advertising Increase of use of internet Increase of nutritional awareness Threats Decrease in popularity Higher competition from competitors Competitors stealing market share Due to the Economic downturn consumers switch to store-brands (Mintel, 2012) Customers choosing healthier or non dairy yoghurt options Brand loyalty Customers not making the switch from their usual brand to trying Ski Only gaining an older demographic because of history and recognition Nestle boycotts within the UK 2.3 Market Trends Overall since 2007, there has been a 0.9% increase in the eating of yoghurt, with an increase 7.1% in heavy users, and decreases of 1.9% and 5.2% in medium and light users respectively. The yoghurt market in the UK is saturated, making it hard to add new users. Yoghurt is considered a healthy option, with low fat varieties making up 56% of purchases. The growth of low-fat yoghurts, at 1.9%, has been faster than that of standard yoghurt, at 0.6%. Those in families are more likely to eat yoghurt compared with those not. The group that buys the most yoghurt is that of women and households with children aged 1-9. An increase in the number of 5-9 year olds of 11% is expected between 2012 and 2017, meaning the number of people in the above group will expand, giving potential for more growth. More affluent families are also more likely to be consumers of yoghurt, and are likely to consumer more of it (Mintel, 2012). 2.4 Competitors Within the dairy market in the UK, retailers own-label products have significally increased the competition since due to the economic downturns of the last several years, consumers tend to switch towards them. The two bigger players of the market are Danome and Muller which together capture 60% of the spoonable yogurt sales and continue to dominate the market. The direct competitors of the Ski yoghurt are Activia, Muller, Yoplait, Yeo Valley, Onken, Munch Bunch, Weight /watchers and own-label products (Appendices 9.2). 3. Objectives The roles of objectives play an important part of the overall campaign. Both the marketing and communications objectives provide direction, focus, values, and a time frame, while also providing a means by which the success of the campaign can be evaluated (Fill, 2009) 3.1 Marketing objectives Increase market share by 1% by June 2013. Increase volume of sales by 20% by June 2013 3.2 Communication Objectives Increase re-launch brand awareness by 30% by June 2013 Impart nutritional knowledge, brand heritage and Ski yoghurt diet plan to both males and females, ages 25-40 within the first 2 months of the re-launch. Build project the position of a healthy, active, and convenient product image of Ski to both males and females, 25-40 years old within the first 4 months of re-launch. Increase shelf space in supermarkets by 20% by June 2013 Expand saturation on trade grounds by 15% by June 2013 20,000 consumers to sample the product by the end of the campaign-June 2013 4.0 Consumer Strategy 4.1 Segmentation Demographic Trends According to Mintel (2011), The group that buys the most yoghurt is that of women and households with children aged 1-9. The current target market of Nestlà © is working mothers, aged bwtween 35-44 years old with older kids. However, an 11% increase in the number of children aged 5-9 year olds is expected between 2012 and 2017. (REPEAT and needs a Reference). This gives potential of growth and more affluent families being more likely to be yoghurt consumers, and are likely to consumer more of it (Mintel, 2011). In terms of social class, AB, C1 and C2, social class who are professionals, supervisory and skill manual workers, the geographic location of these classes is in United Kingdom. Hence, the yoghurt market should focus on British customers to gain an effective marketing strategy. Behavioural/Psychographic Trends The reason being that British customers are more concerned with their health. More and more, they consider calories consumed and fat content to ensure that they are eating well. Their healthy lifestyle can safeguard them from the widespread obesity epidemic (Key note, 2012). Some customers, who find themselves lack of time having proper food, consume snacks instead of main meals. Yogurt is the choice of healthy food of this target market, containing essential nutrition to make them healthier (Mintel, 2011) 4.2 Target Audience Ski Yogurt is marketing to group of people who prefer natural yogurt products in effective quality and sufficient quantities. This target audience covers; working mothers aged 25-50 with older children. Our target audience would be A, B, C1 and C2 (Appendices 9.3) which primarily concern with health and nutrition. We will expand our target audiences network with family who would like active activities and has busy lifestyle. 4.3 Pen Profile Within the Ski consumer strategy, young families, especially mothers who take a considerable interest in both their appearance and health will be targeted. In addition, young working people that like outdoor activities such as exercising, walking, and socializing. Also, someone who is of a higher social class, and will therefore typically think more about nutrition in trying maintain a more attractive physical appearance. A good approach to reach the target audiences is through advertising messages on television; press media and outdoor media that attract the consumers. Alternatively, a more efficient communication network is through social media such as Facebook and Twitter. Accordingly, marketing activity will adapt and respond to changes in customer behavior. 4.4 Positioning The aim of the campaign would be to maintain the current positioning of Ski as a healthy and natural product choice and focus on strengthening the healthy aspect of the product as well as introducing the convenience factor. The ultimate goal of the campaign would be to move Ski yogurt towards a healthier position among the competitors within the perception map (Appendices 9.4). 4.5 Creative strategy Strap line: How do YOU doSKI? From Skis previous re-launch in 2008, it has been positioned as a brand with high nutritional value using only natural ingredients, and no artificial colours, flavours or preservatives (Nestlà ©, 2012). The Ski UK brand is one that naturally composes historical and nutritional value while also being backed by Nestlà ©, one of the biggest food distributors in the UK. Starting in January of 2013, Ski UK will begin their re-launch by focusing on the promotion of new beginnings, and will accordingly play an important role in influencing consumers to aim for a healthier and happier lifestyle in the new-year. By enhancing their current traits, the re-launch and creative strategy of Ski will be positioned as an active brand with high nutritional value and convenience for those with a busy lifestyle. In order to support the re-branding of Ski, the colours will change from its current blue, white and red to a more unique and fresh white, black and green. The new colour of Ski will directly reflect the active and green-friendly image of the brand. Ski yoghurt will be seen as a product that will enhance your overall health, happiness and lifestyle. The logo will also change to differentiate Ski from its competitors and to reflect the new positioning of the overall Ski UK brand. Also, the Nestle logo, currently on the packaging will become smaller to give the consumer the feel of a more organic, and family-owned product (Appendices 9.5). It is shown that the attractiveness of packaging affects the volume of sales and packaging can be essential in affecting the positioning of a product (Fill, 2009). In order to attract the attention of Skis target market, the packaging of Ski will become more durable, sustainable and pleasing to the eye to reflect the new active and green image of the brand. The basis of the re-launch will be based around the new slogan: How do YOU doSKI? In the advertisements, the produced concept will introduce new ways of eating and using Ski yoghurt. People will be shown how they can DoSki. This will be shown through sports activities like football, young professionals with busy lifestyles and health-conscious families. The look and feel of a product will change while still holding on to its natural heritage and nutritional value. The overall goal within the Ski UK re-launch and creative strategy is to enhance the product. 5.0 Communication mix 5.1. Media Planning The media plan of the campaign will take place within a six month time period, which is broke down into 24 weeks for precision. The brand can take advantage of the spirit after the New Year by initiating an image of a new start, new beginning and changed behaviors. Thus, the repackaging, and the pre and post-testing of the new design will take place three weeks before New Year. Advertising among business clients will take place in the third week of the repackaging and in the first week of the communication campaign delivered by B2B print media. The developed company website and a new Facebook page will start at the same time but remain active throughout the whole period of the campaign. In order to attract the consumers attention, the first week of the media activities plan will start with TV advertisements. During January, February and the first week of March, the tools used will help create awareness among non-users and regular or inconsistent users. Apart from TV commercials, these tools include online and outdoor media. From week 10 (second week of March) to week 13, print, online, outdoor and TV media will be used to inform people about the competition-taking place in weeks 14 and 15 (middle of April), which is intended to provoke interest among customers. During the competition, online media will remain active as well as sampling, which would create desire among people. Sales promotion will start in the second week of the competition (week 15) and will be used again throughout the whole month of March. Meanwhile, online media will be used after the end of the competition to the end of the campaign in June to inform people about its results. In addition, print and outdoor media is implemented in the end of June in order to prompt customers about the competition and its beneficial outcomes. Successfully, at the end of the campaign a complete AIDA model would be applied. Appendix 9.6 shows a detailed media plan including time frame and Appendix 9.7 shows the budget of the campaign. 5.2.1 Advertising Most marketing communications campaigns rely on advertising as it is an important communication mix tool and is best used for awareness as it is has the potential to reach a large number of target audiences with simple and understandable message content. Hence Ski has given emphasizes to their advertising campaigns with their amounting to  £72,6277; the highest amongst other communication mixes. This includes the production cost of advertisements in the communication mix. Advertising would give Ski an excellent platform to control the message, content, show-case creativity, and give it a competitive advantage to their competition. This would enable the increase of brand / product awareness, associations and encourage the change in consumer perceptions including their involvement with the advertisement. Their prime communication objective is awareness. The emphasis on the strategy for Ski is to introduce better understanding of the yoghurts features. Broadcast Television This broadcast medium has a huge influence over mass coverage and it makes a good platform for skis target segment. Skis budget allocated to the TV commercials would cost  £420,121. The commercials would air during the time slots, 11.00 to 21.30 between weeks 1 to week 13. The chosen channels would be ITV 1(This morning, Early evening news and Movie / drama) and ITV 2 (all-day campaign). Through this time slot allocation, Ski would be able to target mothers during the morning slots and during news and drama slots the message can be sent to families with younger children. ITV would air the commercials to increase awareness of the product between weeks 1 to week 5 at various time slots. In week 12 and 13, the media would air commercials promoting an upcoming sports event for schools. Print media Ski will use print media as a part of their awareness strategy as it has a huge impact on mass audience because of its easy access and availability to mass audiences. The target audience of The Sun would be parents, both working parents and stay-home mothers. The Sun is one of the leading daily newspapers in the UK with a readership of more than 2 million per day (Insight, 2011a). The advertisement in The Sun will appear in 6 issues in week 10 and 11 and the results of the event will feature in 2 issues during the last 2 weeks of the campaign. The Grocer will focus on business to business advertisements to attract the interests of potential clients to promote Skis products in the stores. These advertisements would feature in the magazine during the pre-launch weeks and the first week of the campaign. Additionally, before the Ski holiday competition, retailers will be targeted again through the magazine in order to raise interest in supporting the event and giving it a space in their stores. The approximate cost of advertising in print media would cost Ski  £14,616. Digital media (online) This new form of communication is high in frequency and offers a direct route of advertising to a wider audience; it is faster, easily accessible, flexible and can get instant responses, hence Ski will focus on improving on their web/social media presence. Through websites such as Yahoo!, the advertisements will be start from week 3 to week 17 and on the Good Food (targeting online shoppers who spend time with families and enjoy nutritious food) from week 10 to week 20 (BRAD Insight, 2011d). An online group page for Ski would be created on Facebook as well as advertisements on the site. The group page would focus on the upcoming sporting event and follow all the stages of the event, as well as interacting with existing ski consumers, sharing recipes, comments and feedback. The Facebook adverts will run from week 2 to week 22 and the online group page would commence in week 3 of the pre-launch period until the end of the campaign. The approximate cost of online advertising is  £ 30, 700. ( appendix ). Yahoo! reaches 22 million people in the UK per month; it offers corporate partnerships and provides a unique search and display engine. There are a high number of users using this search engine and it is likely that our target market will come across our adverts, hence the decision to choose Yahoo! for advertising. (BRAD Insight, 2011c). Ski will give importance on building their new interactive website. This would cost  £ 10,600 including half yearly maintenance. The website will include 10 pages and those will include recipes, news / events about ski, a feedback page, image gallery, links to social networking sites, promotional offers and tracking of the entire football event and family Ski holiday competition. Outdoor media In terms of Skis marketing strategy, this form of of media will be a support tool to other mediums such as broadcast and print. It is an effective technique of grabbing the attention of a large audience. Ski will use the 3 main formats of out-door media in order to achieve this. Billboards: To be placed at various central locations. Amounting to  £68,640 in cost. Bus Stops: Posters will be placed in bus stops. Amounting to  £36,000 in cost. Transit: Ads will be placed on buses. Amounting to  £67,600 in cost. The out-door media will run for a period of 8 weeks (from week 5 to week 12). The first 5 weeks will focus on brand and product awareness while the remaining 3 weeks will include details about the sporting event competition. The event result adverts will commence from week 22 to the end of the marketing campaign. Cinema The cinema adverts will run between week 7 and week 10. The cost for 100 screens at 12 cinemas would be  £ 40,000. The advertisements will be mostly run during the screening of movies for children especially when families spend time together. This will focus on the awareness of the football event and the family Ski holiday competition. Packaging Skis new design and packaging (industrial designer charges) will cost approximately  £15,000. The new packaging and design will be completed during the pre launch week before the media plan is implemented. 5.2.2 Sponsorship Sponsorship will be an integral part of Skis marketing communications mix. Through sponsorships new business opportunities emerge such as media coverage, increase of goodwill, increased consumer base and interaction between Ski and the consumer. Skis sponsorship cost is  £6,10,000. Ski will organize a sporting event for schools across England, where in the schools will participate in a football tournament. The winner of the competition will receive sporting equipment sponsored by Ski. The main aim behind holding this event is to promote the health and fitness lifestyle that Ski and Nestlà © stand for. 5.3 Sales promotion Through sales promotions Ski seeks to influence consumer behavior with their interactive promotional strategies. These strategies are especially designed to facilitate consumer interest, interaction and to promote fitness and nutrition. The total cost of Skis sales promotion would amount to approximately  £ 131,055. Vouchers Part of the promotions would include vouchers in Good Housekeeping magazine. The circulation of the magazine is over 400,000 per month (BRAD Insight, 2012). This is a monthly lifestyle issue focused on home and family; hence the rate of vouchers being received by potential consumers is relatively higher since the target market for this is also for mothers. During the sports event, vouchers would be distributed to students and their families to encourage the sales of the product. The vouchers would offer a 20p reduction on the price of any Ski Yoghurt. The total cost of these vouchers would amount to  £ 99,255. Good Housekeeping magazine voucher cost and magazine space amounts to  £ 99,105, whereas school promotional vouchers amount to  £ 150. Sampling Skis sales promotions will include sampling during the school competitions and in supermarkets. The overall cost of the sales promotional activities amounts to  £ 31,800. The sampling event will introduce consumers to a new package design and will focus on building awareness of the yoghurt. 5.4 Public relations A variety of promotional activities will be conducted during the sampling phase in supermarkets and during the sporting event. The main activity would include a life -size cutout with an image of a person skiing and holding a pot of Ski yoghurt and it will be displayed in both school competition finals and supermarkets. A professional photographer will take pictures of people. People need to be creative and imaginative and they can show different ways of using the yoghurt for a snack. Images with captions will then be uploaded on Facebook. Three families of four with the most Likes on their images will win a Ski trip to the French Alps. The Ski holiday will cost approximate  £2,000 each (Adapted from Thompsons, 2012). Twitter will be kept up-to date during the entire campaign. The school football competition videos will be uploaded to You Tube after the event. Post the ski holiday, Videos / images of the families that won the holidays to the Alps will be uploaded to YouTube / Faceb ook. The total cost of a Web administrator will cost  £16,000 per year, which would include maintaining and updating social media accounts like Facebook, Twitter, YouTube (Adapted from PayScale, 2012c). 5.5 Budgeting The media used in the new campaign for Ski includes television, print media, online and outdoor advertising, and improvement of Skis website. Also, sport competition among primary schools, ski holiday competition, sampling during the finals of the competitions and in supermarkets, sales promotion in the form of coupons and repackaging are part of the marketing activities. Furthermore, the costs of pre-testing are calculated on the basis that Ski will need 1 focus group for the testing of the packaging; one focus group testing perceptions; and one focus group testing advertisements. The pre-testing of the awareness will be held by ambassadors in front of 50 central stores in London and Cardiff. The post-testing of the awareness will be the same in the end of the campaign and the post-testing of the perceptions will require one focus group. Additionally, the production cost of the advertisements is estimated as  £30,000 as 5% of the total advertising tools used. The budget of the campaign is estimated at about 5% of the intended market objective to increase sales to  £32 million in six months. During that time the budget should not exceed  £1.6 million. The total amount of the assessed costs is  £  £1,565,467 inclusive of  £50,000 for unexpected costs, especially having in mind that a competition among children can bring many unplanned activities involving extra costs. (Appendices 9.7). 6.0 Evaluation 6.1 Pre-testing To assess how well the new campaign will be received, tests will be carried out upon the prospective advertisements, guiding developers towards advertisements that are conducive to fulfilling the objectives. Five focus groups will used as they can accurately determine the reception of the advert, and therefore inform the creative process. To avoid bias brought in by participants interpretation of their own views, projective techniques will be used. Specifically completion will be used; where partially formed sentences are given to participants, helping to reduce bias and to structure responses in a way that gives responses that are easy to analysed. These should be carried out for all advertisement media developed for the campaign. 6.2 Post-testing Examination of the sales figures before and after the campaign will indicate whether the marketing objectives have been achieved. An examination of data showing any fluctuations in shelf space will of course show whether the desired increase in space has been achieved. Similarly, if all samples of the yoghurt are given out, the target number of people trying a sample will be met with room to spare. Awareness will be measured before and after the campaign to show whether the increase in awareness sought has been achieved. Measurement of this will be carried out with surveys. They will be carried out using opportunity samples outside supermarkets in two city centres within the UK. The locations of central London and Cardiff city centre have been selected as they are within the areas of highest and lowest consumption of yoghurt respectively, giving a more representative sample (Mintel, 2012). Focus groups will be used, separately to those used in pretesting, to show changes brought about in the perceptions of ski. Two groups will be run before the campaign, and two after. Monitoring the campaign and Public Relations Activities Considering the commencement of Skis social media presence in the UK, analysis of feedback from consumers and press will be carried out continuously during the campaign. Thus making it possible to refine and adapt. Using a number of different evaluation methodologies is key giving a holistic insight into the effect the campaign generally (Fill, 2009); and a variety is utilised here, giving a rounded picture whilst showing how the objectives were fulfilled.

Carnivorous Plants Essay -- essays research papers

Carnivorous Plants In a world where plants are at the bottom of the food-chain, some individual plant species have evolved ways to reverse the order we expect to find in nature. These insectivorous plants, as they are sometimes called, are the predators , rather than the passive prey. Adaptions such as odiferous lures and trapping mechanisms have made it possible for these photosynthesizers to capture, chemically break-down and digest insect prey (and in some cases even small animals.) There is no reason to fear them though. The majority are herbaceous perennials, usually only 4 to 6 inches high, and nothing like the plant in "Little Shop of Horrors". Almost all carnivorous plants have a basically similar ecology and several different species are often found growing almost side by side. They are most likely to be found in swamps, bogs, damp heaths and muddy or sandy shores. Drosophyllum lusitanicum from Portugal and Morocco is the one exception, it grows on dry gravelly hills. Like other green plants, carnivorous plants contain the organic pigment chlorophyll. This pigment helps to mediate a chemical process called photosynthesis. This converts light energy into the chemical bond energy of carbohydrate which is utilized as cellular energy, plant growth and development. Water, carbon dioxide, nutrients and minerals are also needed for survival. In wetlands, where stagnate water contains acidic compounds and chemicals from decaying organic matter many plants have a difficult time obtaining necessary nutrients. It is in these nutrient poor conditions that some plants evolved different ways of obtaining nutrients. The ability of carnivorous plants to digest nitrogen -rich animal protein enables these plants to survive in somewhat hostile environments. The evolution of carnivorous plants is speculative due to the paucity of the fossil record. It is believed that plant carnivory may have evolved millions of years ago from plants whose leaves formed depressions that retained rain water. Small insects would sometimes fall into these water reservoirs and drown, eventually being decomposed by bacteria in the water. The nutrients from the insects would be absorbed by the leaf. The deeper the leaf depression the more insects that could be drowned. This would have creat... ... as frogs and small rodents. Nepenthes are unique amongst carnivorous plants as the only dioecious genus, which means there are separate male and female plants. These plants are very endangered and several species or extinct. Some species of Nepenthes are sold for hundreds of dollars to collectors and are involved in illegal overseas trade. The growing of carnivorous plants has become very popular in recent years. Unfortunately the endangered status of many species does not stop collectors from risking high fines and field collecting them. This has had seriously impact on many species, but collectors are not the biggest problem facing carnivorous plants. In the USA and other developed countries wetlands are considered useless and are being drained and developed on. At present it is estimated that only 3-5% of carnivorous plant habitat remain in the US. Another problem is that fires are put out before they spread even though many plants, such as the Venus fly trap, benefit from periodic burns. Habitat destruction from slash and burn agriculture, however, does not benefit any of the carnivorous plants and is also causing a great deal of the extinctions.

Rise and Fall of the Roman Empire Essay examples -- essays research pa

The Romans were on one of the greatest people of all. They had power, wealth, and even a half of the world. They built one of the strongest and vast empire that world has ever seen. They came from nothing to something awesome. It started of as a city and ended up being one of the greatest empire of all. This essay is going to focus on the Roman Empire from the rise to the fall and the government, architecture, mythology, Family Structure, and Food of the Romans. As the story goes, Rome was founding in 753 B.C. by two brothers Remus and Romulus who were raised by wolves. The two brothers started fighting over the leadership of the land. Eventually Romulus killed Remus and took control own his own. The city was only a small settlement at that time. As the civilization grew, the Etruscans took over. The Romans drove out the Etruscans in 509 B.C. By this time Rome had become a city. As the empire came to its peak it included lands throughout the Mediterranean world. Rome had first expanded into other parts of Italy and neighboring places during the Roman Republic, but made wider conquests and made a strong political power for these lands. In 44 BC Gaius Julius Caesar, the Roman leader who ruled the Roman Republic as a dictator was assassinated. Rome descended into more than ten years of civil war. After years of civil war, Caesar's heir Gaius Octavius (also known as Octavian) defeated his last rivals. In 27 B.C. the Senate gave him the name Aug ustus, meaning the exalted or holy one. In this way Augustus established the monarchy that became known as the Roman Empire. The Roman Republic, which lasted nearly 500 years, did not exist anymore. The emperor Augustus reigned from 27 BC to AD 14 and ruled with great power. He had reestabl... ...eat. Every decision that Rome made had a great affect on the city itself and the rest of the world. Many foolish emperors weakened the city and eventually cause the many aspects of life to crumble. The social issues were that no one took interest into Public affairs. The Political issues were that because no one took any public interest in government jobs, because there were not looked at as something that was good. The Economic issues were that they had poor harvest. Food was scarce people needed food so they went after it. The Germanic tribes started taking over the western half of the empire. The Roman Empire was a great and big empire that lasted hundreds of years. It had a great impact on a lot of civilizations. The Romans went from a small civilization to one of the greatest empire of all. But then, was ripped apart into pieces until there was nothing left.

Analysis of: Guy Montag :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Analysis of: Guy Montag   Ã‚  Ã‚  Ã‚  Ã‚  His full name is Guy Montag. People call him Montag though. Montag is married to a depressed lady named Mildred Montag. But Montag is a fireman of ten years and is thirty years old. He also has black hair and black eyebrows. He takes pride in his job with the fire department. He enjoys dressing in his uniform and playing the conductor as he directs the fire hose toward burning illegal books. In his first few years working at the fire department, Montag had and even joined the firemen’s sport of setting animals loose and betting on which ones the Mechanical hound would demolish first.   Ã‚  Ã‚  Ã‚  Ã‚  The last years, however, have caused some sort of emptiness and alienation. Maybe it’s because his wife is so depressed that he can’t really focus. Montag is very unsure of himself and requires drugs to make him sleep. He returns home daily to a loveless marriage. He always draws towards the lights and conversation of the McClellan family next door. But he forces himself to remain at home, yet he watches them and wishes that he had that same happiness. Even though he is unhappy because of his marital status, he becomes a friend with his neighbor Clarisse McClellan who shows him the meaning of things. Clarisse always teases Montag about not being in love. Finally, Montag comes to terms that he’s not in love with his wife. He suffers guilt because he hides the books in back of the ventilator grille and for failing to love his wife. Interested in books, Montag forces Mildred to read with him. His enjoyment for knowledge drives him to Professor Fa ber who he can trust to teach him.   Ã‚  Ã‚  Ã‚  Ã‚  While Montag faces the burning of the old women, his company’s first human victim, he faces a dilemma of keeping his job or leaving it.

“An Inspector Calls” By J B Priestley Essay

‘An Inspector Calls’, by J B Priestley, is a play in which he shows how the personalities of two characters can contrast against each other. In this essay I intend to show how the characters Mr Birling and his daughter Sheila contrast to show two views, which contrast on the death of a young woman, caused by the actions of the Birling family. ‘An Inspector Calls’ is set in 1912, in the dining room of the Birling family. The play opens with the Birling’s and Gerald Croft celebrating Sheila and Gerald’s engagement. From this we are able to learn that they are quite well off as they are able to afford to throw a party, unlike most at this time. Once we are a few pages into the play an Inspector calls and commences to explain that a young woman has died, by committing suicide by drinking a bottle of bleach. As the play progresses the Inspector questions the actions of all the Birlings. At the beginning of Act One, we are given a few brief details about Mr Birling by the author. We are told that he is a ‘heavy-looking, rather portentous man in his middle fifties with fairly easy manners but rather provincial in his speech†¦Ã¢â‚¬â„¢ This suggests that he is a man of high standards and significance and is quite well mannered, but he is actually a man of low sophistication and a man who is not well educated. Priestley shows all of this by making Birling a ‘single-minded’ man who won’t adopt any new ideas like the ‘higher-class’ mixing with the ‘lower-class’ people. Birling is not a very likable man as he is very vulgar and unsociable towards others. His first thought is to make money to overwhelm his family in whatever way he can, and this usually means being harsh. He is mainly out for financial gain or else to improve his reputation. Birling is very ignorant about the real world and real matters; he is a selfish person. Priestley has deliberately made Birling unreliable by using ironic references to the impossibilities and the progress of mankind; Priestley has used the war (still to come) and the Titanic as examples of mankind (the actual failures). Birling believes that the route to success is through the world of business  and social reputation. He has a very high opinion of himself and has strong beliefs: ‘A man has to make his own ways’ Birling will only consider a man to be true if he has made his own way up the ‘ladder’ from the bottom with little or no help. Although he may be ‘single-minded’ and doesn’t pay much attention to his family, he is still a successful businessman and has made his own honest approach to life. But with this in mind he still lacks refinement and good taste and he will not have anything done to connect the death of Eve to the family as this may dirty the name of the family. In contrast to Birling, Priestley has created the character of Sheila. She is still very like Birling in the way of reputation and greed for money, but she is able to adopt new ideas and cultures, she also seems more in touch with the apparent world. She is living life to the full at the moment before she gets tied down in her marriage to Gerald, which she doesn’t seem to be very interested in. She is a very happy with her position in life at the moment, although she may have been pressurised into the engagement, for her fathers gain, she is still however looking forward to her wedding. Sheila has a bubbly personality that is only going to get destroyed by her family’s greed and actions. Once Sheila learns of Eve’s death she is devastated that a young woman of her age has died, but once she sees the photograph the guilt hits her, as she knows that her actions may have contributed to her death. From this point we learn that Sheila is actually a very jealous person and could be a ‘spoilt brat’ as she will use her high standing position to get what she wants: ‘I went to the manager of Milliards and I told him that if they didn’t get rid of that girl, I’d never go near the place again†¦Ã¢â‚¬â„¢ Here she has used her upstanding and her father’s reputation to get what she wants. She knows this will work as they are consid ered to be of importance to locals and who will try to satisfy their needs. She disagrees with her father as they both look at this different and see it different. Sheila soon learns from this mistake and matures as she says that: ‘It’s the only time I’ve ever done anything like that, and I’ll never, do it again to anybody’ She may say that she is going to learn from her  mistakes but she is not very trust worthy and it is difficult for someone to change from what they have always grown up with but she seems genuine and she may well change from this experience. By the end of the investigation Sheila realises that she has the responsibilities for others in the community as well as her self and her family. Priestley has made Sheila’s character represent the In conclusion I think that ‘An Inspector Calls’ is a great play, which shows how two characters can contrast with each other on a the death of Eve Smith. By the end of the play we learn that Mr Birling hasn’t changed his views at all as he still is out for financial gain and to make a better reputation for the family, but Sheila does change from realising that there is more to life than looking after yourself and family and that having a high reputation is not all that you have to look out for; you have to look after the community also. They play ends with a spectacular ending as Gerald phones the Infirmary, only to find out there was no death and the Inspector wasn’t real. They then realise that it was all a hoax, but once they realise this they receive a phone call from the Infirmary to say that a young woman has committed suicide by drinking a bottle of bleach.

Belonging and Community

What is my current understanding of belonging and community? Well id have to say belonging is a big thing to teens and most people believe you have to dress a certain way or do something to fit into there apparent â€Å"community† but I definitely dont care what others think. Community to me is my friends family and people who mean alot to me. However that isnt the correct meaning, community is a bunch of people living in a certain area. I like to think my idea of a community is how it should be. How did I come to this understanding of my thinking? Well I dont fully know, its mainly values and thoughts that ive collected and made in my mind while growing older. Many things probably come from my dad hes a great man with alot of good values and he helped shaped who I am today. My mother also taught me alot of good values and also helped shaped who I am. I definitely can't give all the credit to them I have to give some of it to my friends to they have great ways of thinking and are very great people. Thats not all though alot of these ways of thinking come from me and thoughts I think in my head of how the world should be. What are views of others regarding belonging and community? Many of my peers think belonging means trying to be like someone else and fitting into something they like to think is a community. Why is community important in our society? Well without community what do we actually have? A whole lotta nothing really, without community how would we have friends like we have today? Id say without community were very isolated and us ourselves wouldnt be the people we are today. Do you feel we need to have communites? No, We dont absolutely need communities we can just be zombies wandering in no general life direction. Seriously I think we need communitys cause our friends, family and such they are there when you need them. What happens if you have non of that and are in a bad situation? Well you arent able to stay emotionally stable and lose any sort of ambition or heart you have. You crash and fall and have no one to pick you back up again least thats how I feel. If we didnt belong to a community what would we be missing out on? Id have to say we would be missing out on many different things. We would be missing out on our chances to socialize and not be so isolated. We would be missing out on learning certain morals and life choices. We would miss out on having many different friends who help us go through all the crap teenagers have to go through. I also think without communities alot of people wouldnt have much ambition to try hard I know I wouldnt at least. What kinds of communities do I belong to? I belong to quite a few communities if you go by the definition of others. Communities such as school, area district, working community. Thats not community to me though community to me would be my friends and family. I gotta say my group of friends is one of the most important types of community to me cause we have eachothers backs through thick and thin. Even more important family cause seriously without family where would you be right now? Not here thats for sure.

Tips on Coping with Stress for College Students

I am sure the word ‘stress’ is a word that is very familiar to all of us – especially those who are studying foundation engineering. Stress is caused by the feeling of worry or pressure about a particular problem in life. For college students like us, stress or pressure is a result of high expectations that our family put on us. The pressure of competition among our friends too can cause to stress. No matter how you look at it, there is no way of escaping stress. Therefore, it is important that we find ways to cope with it to reduce the level of stress. The most important thing is to keep our body healthy. There are a number of things that we should do to ensure our health is always in good shape. Exercise is very important. It not only keeps our body healthy it also ensure our blood flows properly to the brain. Sitting and studying for hours without any movement can increase the level of stress. That is why it is advisable that you have half an hour break every two hours of your study time. It is during this break that you should do a few light exercises to keep your blood flowing. It is also advisable you go for walks, jogging or play sports to keep your mind healthy. Keeping the body healthy by merely doing exercise is not sufficient. It is also essential that we eat a balanced diet. Our body needs nutrition to produce energy to study. Besides, we must also ensure that we eat enough meals every day. Do not skip meals. A hungry stomach will only aggravate the situation and make us feel more stressed out. Hence for female college students, do not on diet in order to have a sexy body. You should always enjoy your foods Many college students cut down on their sleeping hours because they study late into the night. And the next day they have to wake up early. As a result, they come to college with a heavy head and headache. They force themselves to stay awake to concentrate in class, unfortunately they cannot. Therefore, study everyday, consistently in order to avoid last minute studying which will affect your health. The next important thing is to have a good study skill and technique. Join group discussions so that you can share ideas and thoughts among your friends. Learn how to study smart. Make notes and mind-map, these studying techniques will help you to study better. Have a check list to help you monitor the progress of your revision. If you have problem in certain subjects, you should spend more time on it. However, we tend to spend more time on our favorite subjects. As a result, this will affect your exam grade. Another way that can help us to cope with stress is by listening to some soothing music – something instrumental. According to the research, many have said that this type of music is helpful in lowering the stress level. I hope these tips will beneficial to all college students and wish you guys all the best in the foundation year.

Approval Sheet

THIRD SEX IN THE CITY: GAYS SPEAKS ON SWARDSPEAK Mrs. Estrella Fajardo A thesis Presented to the Faculty of College of Arts and Letters Bulacan State University City of Malolos, Bulacan In partial Fulfillment of the Requirement for ENG 123 Bachelor of Secondary Education major in Mathematics 1-C By Divine Catyrine D. J. Magsakay Joana Marie Hernandez Regino Intal Mae Ann Lilio Maryanne Lasquite Allen Jade Magana March, 2013 APPROVAL SHEETIn partial fulfillment of the requirements for ENG 123 of Bachelor of Secondary Education major in Mathematics 1-C, this thesis entitled THIRD SEX IN THE CITY: GAYS SPEAKS ON SWARDSPEAK, has been prepared and submitted by Divine Catyrine D. J. Magsakay, Joana Marie Hernandez, Regino Intal, Mae Ann Lilio, Maryanne Lasquite and Allen Jade Magana who is hereby recommended for oral examination. ______________________ Mrs Estrella Fajardo Subject Professor In partial fulfillment of the requirements for ENG 123 of Bachelor of Secondary Education major in M athematics 1-C. __________________________Luzviminda F. Tantoco, Ed. D. Dean, College of Education March, 2013 DEDICATION This humble work is lovingly dedicated to the sources of my inspiration. First and Foremost to the Almighty God for His guidance and countless blessings and to our families, relatives, teachers, friends, and colleagues for their prayer, moral support and who have helped us in carrying out this task. Researchers~ ACKNOWLEDGEMENT The researchers wish to express their sincere gratitude and profound appreciation to the following people for their invaluable support which made the preparation of this study possible.First and foremost, to the Almighty God, for leading her Wisdom and will to continue this; Mrs Estrella Fajardo, our professor, for her unending patience, continuous guidance and for granting her the opportunity to finish this paper and for letting us do the study. To Ms Rachelle Almuete for helping me to finish this thesis with the help of her family. To ou r very unique classmates, Bachelor of Secondary Education major in Mathematics 1-C, for their incisive critics and comments. To all our colleagues and friends in Bulacan State University especially in College of Education for taking time in answering the questionnaire.To our beloved families, for their sacrifices, love and support and for giving us the will to finish this. And to all of who, in one way or another helped, the researchers’ sincerest thanks and gratitude! ABSTRACT The study attempted to answer the general questions: (1) The number of Gaylingo speakers; (2)The number of people who understand Gaylingo ; (3) How to prevent the usage of Gaylingo nowadays? The following are the significant findings of the study: (1) Not all people love to speak Gaylingo,: (2) It was not just gays or the third sex used it; (3) It creates friens who have the same interest.Based from the problems, this hypothesis were formulated: (1) the rate of understanding of Gaylingo was depending o n the environment of the person being question ; (2) The usage of Gaylingo I our literature is somewhat not so famous, but nowadays, Gaylingo is one of the most used Jargon language which led to the readers to learn how to speak Gaylingo; (3) Gaylingo, for those who don’t want to learn it, will be prevented with the helped of ou literature. The reaserchers applied this methods; (1) surveying; (2) questionnaire; and (3) interview. Keywords: Gayspeak, Swardspeak, Sex TABLES OF CONTENTSTITLE PAGE†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. i THESIS ABSTRACT†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ii APPROVAL SHEET†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. ACKNOWLEDGEMENT†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. AUTHOR’ DEDICATION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ TABLE OF CONTENTS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. CHAPTER ITHE PROBLEM AND ITS BACKGROUND Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Statement of the Study†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Si gnificance of the Study†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Scope and Delimination†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Notes in Chapter I†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. IITHEORETICAL FRAMEWORK Relevant Theories†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Review of Realated Literature†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Review of Related Studies†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Conceptual Framework†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Hypothesis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Definition of Terms†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Notes in Chapter II†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ IIIRESEARCH METHODOLOGY Methods and Techniques Used†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Population of the Study†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Research Instruments†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Data Gathering Procedure†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Data Processing and Statistical Treatment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Notes in Chapter III†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. IVSUMMARY, CONCLUSIONS and RECOMMENDATION Summary of Findings†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Conclusions†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Recommendation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.